It’s no secret that social media is all the rage nowadays. Be it over Facebook, Instagram, Tiktok, or even YouTube and Snapchat – smartphone and internet users all over the world are practically addicted to social media. Unsurprisingly, many people have attempted and succeeded to use social media as a platform in which to conduct business or used their accounts for financial gain. These are the best strategies to stay ahead of your Competition Over Social Media:
Ask yourself, how can I do things on my social media accounts differently – enough to get noticed. You may find the simplest of changes have radically different results. For example, home chef and journalist Adam Ragusea usually have a very surgical view of his food as it is being prepped; due to the type of lighting he uses. However, most YouTube chefs prefer a softer look to make their foods more appetizing. Despite this, his style is seen as unique and thus he has his own loyal subscribers.
Pay close attention to your audience
It is beneficial to know who is watching your content as much as it is important to know how many. By paying attention to the kind of use your content attracts, and what type of videos they prefer. Of course, no one is asking you to go overboard and cater specifically to the trolls online. A reasonable amount of adjustments that you are comfortable with is not too difficult to do.
Observe the like/dislike ratio of others
You might look at the statistics of other people’s videos in an attempt to draw inspiration from the successful ones. Also, some might look at competitors and buy youtube dislikes as a way to steer viewers away from competitors and towards your content.
Ignore the trolls
This may not be the key to better content directly. However, if you ignore the trolls in the comment section – you are actively keeping space in your mind for better quality content production, instead of focusing on things you cannot control.
Observe your like/dislike ratio
This can serve as an indicator of which are your more successful posts. Obviously, those videos with more likes than dislikes have something in them that you should continue to do more of. Needless to say, the opposite is true. It may seem counterintuitive, but many dislikes are still considered a good thing – YouTube counts it as engagement, and hence favors those videos more. For instance, Rebecca Black’s official video for the song “Friday” had around 4 likes for every dislike. Despite that, it has over 53 million views.
Have a Consistent Schedule
It can be helpful to schedule your posts on a regular basis so that your audience will automatically expect your content and actively search for it. Also, a consistent schedule helps organize your production process to make it more practical and more efficient.
Don’t forget SEO
Search engines are what drive content on the internet to the users. Optimizing your content for search engines gives your content more exposure; in addition to allowing your content to be more digestible for the audience. After all, what’s easy to digest for the reader, is easy on the search engine – and vice versa.
Promote On Multiple Platforms
If you are only posting content on one platform, you are willingly putting yourself in a sort of specialized niche market. However, many users use multiple platforms for their social media needs. Marketing over multiple platforms helps direct more traffic your way.
With a few tricks, you can carve yourself a place in the top social media accounts on various platforms. All it takes is hard work, dedication, and a little bit of creativity.