Film production companies are always looking for ways to boost their revenue, and now that NFTs have taken the world by storm, filmmakers are starting to see them as an opportunity.
Studios and creators of film content see the potential of tokenization. How it can help them with their content distribution and monetization strategies. But what are NFTs? Let’s explore
What are NFTs and their effect?
There has been a lot of buzz about non-fungible tokens (NFTs) for some time now. It’s certainly a slightly confusing concept to get your head around. But at their essence, NFTs are cryptographic tokens representing digital assets on the blockchain.
In short, NFTs provide a new way for artists and creators to sell their work while also allowing buyers to own unique digital assets. The art industry is one of the first areas that saw significant growth in NFTs. However, other industries are also beginning to take notice, including television and film.
For film studios, NFTs can be used in many ways. For example, they could use them to sell tickets or stream movies. Or they could be used to sell various items such as posters, signed scripts, and limited-edition merchandise.
Here are three main ways that NFTs have revolutionized the film industry:
Digital rights management
Digital rights management (DRM) is used to ensure that films and other digital media cannot be copied without permission.
This includes preventing content from being shared without permission and ensuring that creators get paid for their work. While DRM has been around for a while, NFTs are one of the first new technologies to revolutionize this process truly.
Film creators have started using NFTs as a form of DRM by embedding them into their films. This makes it more difficult for people to take and share videos without permission because they must also take the embedded NFT.
In addition, many creators are starting to use NFTs to sell access to their films instead of selling or renting them directly through streaming platforms. This allows them to profit from each sale and removes fees paid to third parties like distributors.
Fans can collect NFTs that feature their favorite characters
We’ve seen in the past how some series and films have released merchandise like trading cards that feature all of the different characters, but now you can use NFTs to do just that.
This is great for fans because they can collect these and display them on their phones or computers as trading cards.
Studios can make money from NFT collections even after the show is over
NFTs aren’t just beneficial for fans; they’re incredibly lucrative for studios and film companies as well. One major benefit of NFTs is that they allow studios to continue profiting off of popular shows long after those shows have ended.
With traditional merchandising, studios must stop making products from a show once it ends. However, with NFTs, studios can continue selling related merchandise indefinitely.
This is an enormous benefit for studios because it allows them to maximize their profits without working very hard at all.
NFTs are a relatively recent innovation and have already been adopted by several major production companies. Compared to larger, more traditional formats, NFTs offer many benefits for filmmakers.
They’re more flexible and can be manipulated in several different ways. Plus, they’re much more cost-effective for the end-user. What all this means is that we could see NFT revolutionize the film industry over the next decade or so.